Jonathan Hirasawa Ashton

1 min read

Marketing Lead of the Year (OEM Technology) – UAE 2024

As the Head of Marketing and Communications for Middle East and Africa at KROHNE, I am building marcomms capabilities for a leader in industrial automation and process control instrumentation and measurement technological solutions.

We help our clients and partners “measure the facts” to transparently and reliably improve analytical understanding of their own infrastructure and processes across various sectors. Through key stakeholder engagement (government, supply chain, partnerships) we are opening new commercial relationships of higher margin based on brand value, perception and our foundation of sustainable innovation.

I hold a Master’s Degree in Classical Civilisation from the University of Glasgow, a Professional Postgraduate Diploma in Marketing from The Chartered Institute of Marketing, a Certificate in Corporate Affairs Academy from Saïd Business School, University of Oxford, and a Certificate in Prince of Wales’s Business and Sustainability Programme from University of Cambridge, CISL. I am a Master of Laws in Technology, Media and Telecommunications (thesis focused on AI impact on copyright) from Queen Mary University of London. I am driven by my mission to create impactful and meaningful communications that connect with the audience and support business objectives. I enjoy working with diverse and talented teams and partners, and learning from different perspectives and experiences from all ages. I am always looking for new challenges and opportunities to grow and contribute to industry and society in sustainable ways aligned with the UNSDGs wherever possible.

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