Microsoft is expanding the accessibility of AI tools with the introduction of a new free feature on its Bing mobile app, allowing users to generate videos using OpenAI’s Sora model. This development represents a significant shift in AI-driven content creation, particularly by making high-quality video generation available to a wider audience, without the need for a paid subscription.
The new video generator is integrated into the Bing app, offering a seamless experience for users on both iOS and Android devices. By simply inputting a text prompt, users can create five-second vertical videos, showcasing the power of AI to transform written descriptions into dynamic visual content. While the tool is currently limited to vertical 9:16 format, future updates promise to expand the options, including horizontal video support.
The AI-powered video creation is available in two modes. The standard version is free, while a “Fast mode” offers quicker results for those who want expedited processing. Users can generate up to three videos at a time, and while the first 10 videos are free in Fast mode, subsequent videos will require Microsoft Rewards points, offering a unique incentive for users to engage with the platform.
This new tool is not just a technological leap—it also aligns with Microsoft’s broader strategy of making sophisticated AI accessible to the masses. By incorporating video generation into an everyday app like Bing, Microsoft is positioning itself as a leader in democratizing AI, providing an easy-to-use platform for content creators, marketers, and casual users to produce engaging videos without needing advanced technical skills.
Ultimately, the integration of the Sora-powered video generator into Bing reflects an ongoing trend where AI is becoming more ingrained in daily digital experiences, offering limitless creative possibilities for users to explore.
