Marketing Measurement Platform of the Year – Amsterdam, 2025
Melle Staelenberg is Chief Executive Officer at Objective Platform, Europe’s leading Marketing Mix Modelling SaaS company. With over 20 years of international experience across Marketing, MarTech, SaaS, agencies and retail, Melle has held senior marketing and commercial leadership roles across Europe, North America and APAC. Known for bridging brand strategy with performance-driven execution, Melle has built and led teams that deliver measurable growth while strengthening long-term brand value. At Objective Platform, he leads the company’s next phase of innovation, helping marketers navigate the shift beyond traditional attribution models towards privacy-safe, holistic measurement. Under his leadership, Objective Platform is accelerating its mission to give brands full control over their omnichannel media investments through advanced, yet accessible, MMM technology.
