Samsung Electronics has introduced its first multi folding smartphone, the Galaxy Z TriFold, signalling a renewed push to strengthen its position in a market that is drawing increasing interest from global rivals. The announcement highlights the company’s intention to broaden its premium device strategy at a time when innovation in foldable technology is accelerating.
The Galaxy Z TriFold opens through three connected panels into a 10 inch display, creating a noticeably larger screen than the Galaxy Z Fold 7 and offering a more tablet like experience for users who prioritise multitasking and media consumption. Samsung has positioned the device at around 3.59 million won, roughly 2,440 US dollars, placing it firmly in the high end bracket where demand is driven by early adopters rather than mainstream buyers. The handset includes Samsung’s largest battery in a flagship foldable and supports fast charging that can reach half capacity in 30 minutes, a specification designed to offset the power demands of expanded screen real estate.
The company plans to launch the TriFold in South Korea on 12 December before expanding availability to key Asian and Middle Eastern markets, with a potential US release expected in early 2026. Samsung has acknowledged that the model will appeal to a narrow segment of customers who are enthusiastic about advanced folding formats, reflecting the challenges of cost, durability and production complexity that have historically limited wider adoption.
Analysts note that the device is likely to function as a strategic showcase rather than a driver of significant sales volumes. Competitors in China have already released multi folding devices and Apple is expected to enter the category next year, adding further pressure to innovate. Although foldables currently represent a small share of global smartphone shipments, the introduction of more complex designs such as the TriFold may help build momentum as manufacturers refine technology and reduce barriers to adoption over time.
